Salvador Dalí’s Christmas Cards Are Better than Yours

Dedicated to Kelsey Lynore at the Tarotnook – Kelsey uses the Dali deck for her readings – ENJOY! (H/T Dangerous Minds at

Rebecca M. Bender, PhD

Over the weekend, while attempting to get into the holiday spirit by setting up my table-top fiber-optic Christmas tree, baking cookies, and watching the snow fall in sub-zero temperatures, I discovered that one of my favorite Spanish artists, Salvador Dalí, designed 19 unique Christmas cards between 1958-1976 for the Barcelona-based company Hoechst Ibérica. While I knew that Dalí had created artwork for advertisements (Bryan’s Hosiery) and magazine covers during the mid-20th century, I had never seen his unique portrayals of Christmas. So like any good academic on winter break, I put off my Spring syllabus-planning to do some frivolous investigating.

One of the earliest Dalinian images used for commercializing the holiday season was actually a sketch for a cover of Vogue magazine in 1946. This image (below) exhibits  tell-tale characteristics of Dalí’s surrealist style, including the barren, expansive landscape and the incorporation of double-images (which also characterize his depiction…

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